Retailers:
Over the past decade, Hawkins Strategic has assisted numerous retail merchants around the globe with launching and revamping loyalty programs focused on gathering, understanding, and using shopper data. Clients are routinely able to identify over ninety percent of sales to their shoppers, and realize significant gains to bottom line profits. Hawkins Strategic has developed a successful methodology for transitioning from traditional mass marketing to sophisticated individualized retailing.
A successful transition to personalized marketing requires an understanding of customer value, bringing together the necessary technologies, and transitioning customers over to new communication channels necessary for conveying individualized content cost-efficiently.
Hawkins Strategic has literally written the book on the value of customer data in the retail industry and has comprehensive understanding of the necessary technologies and how to create the consumer value propositions necessary to drive shopper participation.
FMCG Manufacturers:
Brand manufacturers are searching for new ways to reach their consumers and to maximize the effectiveness of their trade marketing investments. Partnering with their retail customers using shopper data, made actionable through the retailer’s personalized marketing system, opens the door to a new world.
Many of the same concepts employed by the most successful retail practitioners are equally applicable to brand marketing: measuring and managing brand loyalty, consumer retention over time, and brand consumer inventory. All this and more is possible.
Successful personalized marketing in the retail industry involves substantial impact and change to many established business practices, from procurement, to marketing and advertising, to organizational structure. The retail supply chain has been built and optimized to mass, same-for-all deals; shifting to a world of different and unique promotions to individual customers is filled with challenges...but significant rewards.
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