Tomorrow’s winners in the retail industry will be...


  1. ✓ Companies that dedicate themselves to gathering, understanding, and strategically using customer data

  2. ✓ Companies that integrate the use of customer information throughout their organization including management and financial reporting

  3. ✓ Companies that understand consumer marketing is rapidly changing, that the new imperative is relevancy

  4. ✓ Companies that understand customer value and leverage technology to efficiently and effectively market to their individual customers

  5. ✓ Companies that take ownership of their marketing investments and work to maximize MROI

  6. ✓ Companies with management teams that commit themselves and their business operations to personalized marketing



...practitioners of personalized marketing

“Customer data will become as critical as operating data.  Customer metrics will become as important as same store sales and sales per square foot.”


Twenty Trends for 2010:

Retail in an Age of Uncertainty

Retail Forward

why Personalized Marketing?Why_PM.html

Personalized Marketing